Business ProfileforNaturally Inspired
Additional business information
On October 21, 2019, BBB reached out to the business in regards to several health and scientific claims listed on the business' website. While the business did cite scientific studies that supported some claims, BBB requested the business provide additional third-party studies that supported the following claims:
- "A 2009 study reported [CBD bioavailability by oral consumption] between 4% and 20%." BBB reviewed the study cited in this claim and found it referred to bioavailability of THC, not CBD.
- "...reported rates of [CBD bioavailability by sublingual consumption] range from 12-35%, which is still significantly higher than oral consumption."
- "With numerous medical studies reporting bioavailability rates between 24-46%, and some even reporting up to 56%, vaporizing CBD is by far one of the most effective methods to take CBD."
- "If an oil's smell is appealing to you, studies have shown that it could be telling you that your body craves that terpene."
Advertisers must be prepared to provide substantiation for these claims.
BBB also requested the business discontinue several claims regarding the effectiveness of CBD treatment on various serious diseases. There is not enough scientific evidence available at this time for these claims to be considered fully credible. These claims include the effectiveness of CBD for the following uses and treatments:
- Pain relief and anti-inflammatory properties
- Quitting smoking and drug withdrawal
- Epilepsy (While there is an FDA-approved treatment for epilepsy containing CBD, it is currently only available by prescription.)
- Neurological Symptoms
- Cancer
- Anxiety
- Type 1 Diabetes
- Acne
- Alzheimer's Disease
- COPD
The business agreed to provide more support for health claims as well as discontinue the claims regarding treatments, but as of February 3, 2020, the business has neither provided further substantiation to BBB nor discontinued the aforementioned claims. BBB also requested a copy or scan of the business' hemp processing license, but has not yet received it from the business.
BBB encourages CBD manufacturers and retailers to consider recent FTC actions when advertising their products. FTC recently sent warning letters to several CBD companies regarding advertised health claims: https://www.ftc.gov/news-events/press-releases/2019/09/ftc-sends-warning-letters-companies-advertising-their-cbd-infused.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 756 Grand Ave, Hartford, WI 53027-2419
- BBB File Opened:
- 10/16/2019
- Years in Business:
- 5
- Business Started:
- 4/20/2019
- Business Started Locally:
- 4/20/2019
- Business Incorporated:
- 1/14/2019
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- Naturally Inspired CBD LLC
- Business Management
- Cody Hetzel, Owner
- Contact Information
Principal
- Cody Hetzel, Owner
Customer Contact
- Cody Hetzel, Owner
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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