BBB Serving Wisconsin
with a main office in Milwaukee, serving the entire state of Wisconsin
About Us
The Better Business Bureau Serving Wisconsin is a non-profit organization with a mission to advance marketplace trust by creating a marketplace where buyers and sellers can trust each other. We provide balance by calling out substandard business behavior (scams, fraud, etc) and recognizing ethical, trustworthy businesses through the BBB Accreditation program. The BBB of WI Foundation supports local programs such as the BBB Students of Integrity Scholarship, BBB Torch Awards for Ethics and BBB Spark Awards.
Programs and Services
Join the Community
Join more than 6,000 Wisconsin business owners growing their businesses with BBB Accreditation. Together, we’ll discuss your business and how BBB accreditation can benefit you.
News
BBB Serving Wisconsin provides tips, scam alerts and important information to all consumers throughout the state.
Scholarship
BBB awards scholarships to Wisconsin high school students attending Wisconsin colleges who have demonstrated character, leadership, and ethical values.
Upcoming Events
BBB Serving Wisconsin hosts a variety of educational, networking and social events. Check out this list of upcoming events near you!
Business Login
Businesses can login to update their information listed on bbb.org, respond to reviews or complaints and BBB Accredited Businesses can access their free seals (logos) an exclusive member opportunities.
BBB WI Foundation
Each year the Better Business Bureau of Wisconsin Foundation, Inc. supports educating local consumers and businesses on scams and schemes, providing scholarships to local high school students, and much more.
Register your Business
Any business may register with BBB free of charge. All you have to do is fill out this form, and BBB will launch a free, online Business Profile, with information on your business, including the ability for customers to post positive reviews on your business.
Submit a Review
BBB verifies each individual customer review that is posted to ensure an actual transaction has taken place. Leave a review on a business or view other comments here.
Report a Scam
Did you spot a business or offer that sounds like an illegal scheme or fraud? Tell us about it. Help us investigate and warn others by reporting what you know.
Torch Awards for Ethics
The Wisconsin Torch Awards for Ethics honor businesses that meet the highest standard of ethics and trust among their employees, customers and local communities, embodying BBB's mission to advance marketplace trust.
Spark Awards for Entrepreneurship
The Spark Awards recognize Wisconsin millennial entrepreneurial leaders who demonstrate a high level of character, generating a culture that is authentic about its mission and connects with its community.
File a Complaint
Have an issue with a product or service you purchased from a business? If you can't resolve an issue with the business directly, file a complaint with BBB here. We'll do our very best to help as a neutral, third party non-profit to help resolve the issue.
Corporate Community Partners
These partners significantly support Better Business Bureau programs, services and special events in an effort to advance marketplace trust in the state of Wisconsin.
BBB Referral Program
All BBB Accredited Businesses are able to refer a trustworthy business for BBB Accreditation via the BBB Referral Program. Once a business is approved for Accreditation, your business will receive a $100 credit towards your Accreditation dues.
Platypus - Media, Advertising, & Design
BBB has partnered with Platypus to provide sponsorships, affiliate programs, and online products to enhance Accredited Businesses online presence.