Business ProfileforGreen Lawn Service
Additional business information
BBB's role in the marketplace is to ensure the public's confidence in advertising and to promote trust in business. In BBB's general review of advertising, we note this company's web site includes statements such as;
"best guarantee in the industry"
"best lawn service"
"Voted Best of the Best by Cleveland Daily Banner Two years in a row" "WE HAVE THE HIGHEST RATINGS... in Tennessee"
"continues to remain the top name in local Cleveland, TN"
"In many cases, a homeowner will seek out a dedicated landscape designer or yard architect for their lawn renovation needs. However, these service providers often take your designs to the extreme, costing more than you expected and left your yard looking like a theme park." "When other landscaping service providers take your plans too far..."
According to BBB's Code of Advertising:
27. Superiority Claims - Comparatives - Disparagement
Deceptively or falsely disparaging advertising of a competitor's products or services must not be used. Comparisons should fairly reflect all aspects of the products or services equally.
28. Objective Superlative Claims
Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city."
29. Subjective Claims - Puffery
Expressions of opinion or intangible qualities of a product or service do not need to be substantiated. Such claims include "we try harder" or "best food in the world."
BBB requests the company consider modifying its advertising verbiage by using the statement, "among the best," or like language. Regarding "best guarantee in the industry" claim; if a company has researched every other business in its industry, and discovered that no other business has a more advantageous, customer friendly guarantee, and provided it can produce the research for public viewing, the statement is warranted. These are among the specific steps a company must take toward substantiating such claims. How else could a company possibly know they are the only company in their industry with such a favorable guarantee?
Additionally, we strongly encourage the company to refrain from using disparaging statements with regard to competitors. Rather, allow their company's reputation of strong ethics, excellent products/services and dependability, to form and grow deep roots over time, thereby, speaking for itself.
Finally, when advertising Ratings and awards, specific agencies and dates must be included in the text. Awards and Ratings must not be advertised past three years after receipt of such.
BBB's objective is to preserve the selling efficiency of advertising in our market place. BBB's Code of Advertising can be viewed in its entirety at https://www.bbb.org/code-of-advertising
10/07/2019
Green Lawn Service informed BBB they will not honor BBB's request that they modify advertising verbiage. This Advertising Review is now closed.
At-a-glance
Related Categories
Overview
Products & Services
Business Details
- Location of This Business
- 1040 Whisperwood Trl NE, Cleveland, TN 37312-4729
- BBB File Opened:
- 10/1/2013
- Years in Business:
- 14
- Business Started:
- 1/1/2010
- Business Started Locally:
- 1/1/2010
- Business Incorporated:
- 12/23/2016 in TN, USA
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.BBB records show a license number of 880271 for this business, issued by Secretary of State/TN
These agencies may include:
Secretary of State/TN
312 8th Avenue North 6th Floor, Snodgrass Tower
Nashville TN 37243-0001
BBB records show a license number of 3395149 for this business, issued by US Dept. of Transportation-FMCSAThese agencies may include:
US Dept. of Transportation-FMCSA
1200 New Jersey Avenue SE
Washington DC 20590
- This business may be required to obtain and maintain a city and/or county business license(s) through their local government agency. BBB encourages consumers to request the business provide proof of current business licenses, prior to signing any agreements or contracts.
- Type of Entity:
- Limited Liability Company (LLC)
- Number of Employees:
- 2
- Contact Information
Principal
- Mr. Lucas Green, Owner
- Additional Contact Information
Phone Numbers
- (423) 457-3656Other Phone
Email Addresses
- Other
- (423) 457-3656
Industry Tip
BBB Tip: Finding the right landscaping and lawn care pro can save you time, money
Customer Complaints
0 Customer Complaints
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