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Important information

• Advertising Review:

  BBB sent correspondence to Jewels Jewelry on December 12, 2019, January 23, and February 7, 2020 requesting modification of lowest price claims in their advertising to include http://jewelsjewelryonline.com/ .
  
  The business has stated that they will update their advertising, but to date there have been no changes made.
  
  According to BBB's Code of Advertising:
  12. Lowest prices, underselling claims
  Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
  12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
  12.2 Unqualified underselling claims must be avoided.
  12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
  
  13. Price equaling, meeting competitors’ prices
  13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
  13.1.1 The offer is made in good faith;
  13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
  13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
  13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.
  
  http://jewelsjewelryonline.com/jewelry-store-cash-for-gold-schenectady-ny.html
  
  “WE PAY THE MOST FOR YOUR GOLD”
  “You can be sure that Jewels Jewelry pays the most cash for your unwanted or used precious metals. We offer aggressive cash pricing, set to beat out our local competition.”
  “We pay the most for your Gold. How? We price check all competitors, and will beat their prices, guaranteed.”
  
  http://jewelsjewelryonline.com/jewelry-store-services-schenectady-ny.html
  “Jewels Jewelry pays the most cash for your unwanted or used precious metals and diamonds. We also sell diamonds wholesale, and offer the lowest prices on new and pre-owned jewelry - mainly gold and silver. Jewels Jewelry also offers the lowest prices on jewelry repair.”
  
  http://jewelsjewelryonline.com/jewelry-store-watches-schenectady-ny.html
  “Find your next watch at Jewels Jewelry, where we guarantee the best price on all new and pre-owned watches.”