Business ProfileforUPfront Transportation, LLC
Additional business information
"Come and ride with the number one company in Rochester, New York,". BBB requested proof of being the number one company in Rochester, NY.
"Our rates beat out our competitors ALL DAY!". BBB requested terms and conditions of this offer and that they be disclosed within the advertising.
"Insured, Licensed, and Bonded". BBB requested proof of bonding.
BBB spoke with the business and they have stated that they will not be modifying their advertising and will not provide substantiation. On October 9, 2019, the business responded with the following, "U are asking to proof something stating that I'm the number 1 company that is a figure of speech that most company uses. We are very compassionate company so we feel that we are number 1".
According to BBB’s Code of Advertising:
1. Basic Principles of the Code
Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.
12. Lowest Prices, Underselling claims
Advertisers should avoid making unqualified lowest prices claims. One appropriate qualification is to promise truthfully that the advertiser will meet or beat a lower price sold by others.
28. Objective Superlative Claims
Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiati
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 11 Bennington Green Ln, Rochester, NY 14616-4725
- BBB File Opened:
- 9/26/2019
- Years in Business:
- 6
- Business Started:
- 7/1/2018
- Business Incorporated:
- 2/15/2018
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- Up Front Transportation
- Business Management
- Mr. Dave Hardmon, President
- Contact Information
Principal
- Mr. Dave Hardmon, President
Customer Contact
- Mr. Dave Hardmon, President
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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