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Important information
- Advertising Review:BBB sent correspondence to Oral Breeze, LLC, on March 4, March 11, and March 23, 2021, requesting substantiation of Made in USA claims on their website, https://oralbreeze.com/. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. To date, the business has not responded.
BBB's Code of Advertising # 37. “Made in USA” Claims states:
37.1 “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated.
37.2 An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.
37.3 Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product's principal assembly and last substantial transformation was completed in the U.S.
37.4 Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated.
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