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Important information

• Advertising Review:

  BBB sent correspondence to Northland Roofing Pro on November 1, 7, and 15, 2022, requesting substantiation for advertised claims on the website, https://northlandroofingpro.com/. To date, the business has not responded to our request.
  
  BBB’s Code of Advertising 1.   Basic Principles of the Code
  
  Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.  All advertising that may mislead or deceive consumers should be avoided.
  
  The name of the business, “Northland Roofing LLC”, and in some instances “Northland LLC” appears throughout the website. BBB has been unable to locate a registered LLC in New York state for either of these names.
  
  BBB requested proof of LLC status for either of these names, or adjust advertising accordingly by removing the LLC wherever it appears. BBB also requested that the website reflect the actual name of the company wherever the name is used.
  
  Under the locally owned box it states:
  
  “We live here too!
  
  We're a well established, local company - not storm chasers or some big corporation. We live in the area, are proud to be a part of the community, and love showing off our work to our friends and family. Rest assured that we take pride in taking care of our neighborhood!”
  
  BBB requested more details about the business as there appear to be other locations of Northland Roofing in New York, New Hampshire and Connecticut. If this is the case, stating that the business is "not storm chasers or some big corporation" may be misleading.
  
  BBB requested proof of certifications, licensing and bonding, as all of these claims appear in their advertising, for roofing technicians and contractors, or modification of these claims if this cannot be provided.
  
  BBB’s Code of Advertising 20. Warranties or Guarantees
  
  20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
  
  20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
  
  20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
  
  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.
  
  The business advertises:
  “15 Year Replacement Warranty”
  “1 Year Repair Warranty”
  
  BBB requested that the terms and conditions of the warranty be disclosed in a clear and conspicuous location or a statement be added that terms and conditions are available upon request.
  
  BBB’s Code of Advertising 34. Claimed Results
  
  Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.
  
  The business advertises:
  
  With regard to roofing:
  “provide energy efficiency”
  “offer our clients the latest advancements in energy efficient roofing systems that include single ply roofing membranes and a range of cost saving EPDM rubber roof restoration alternatives to roof replacement."
  “Customized roof services that include a range of the latest roofing options and incorporates the latest energy efficient and environmentally sustainable roof solutions”
  “energy efficient”
  
  With regard to siding:
  “reduce the cost of your electricity”
  “This can help to reduce your electric bill.”
  
  BBB requested proof of energy efficiency by providing reliable and competent evidence from a neutral third party.
  
  BBB requested proof of “environmentally sustainable” by providing reliable and competent evidence from a neutral third party.