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Important information

• Advertising Review:

  BBB sent correspondence to TechLineRoofing of Albany on august 24, August 31, and September 20, 2022, requesting more information about their product, workmanship, repair and best prices guarantee, on their website https://www.techline518.com/, proof of business start date as they advertise "Since 1997" on their Facebook page, and to provide their USDOT number. To date the business has not responded to our request.
  
  According to BBB’s Code of Advertising:
  
  1.   Basic Principles of the Code
  
  Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.  All advertising that may mislead or deceive consumers should be avoided. 
  
  The terms and conditions of any guarantee’s or warranty’s must be disclosed in a clear and conspicuous location.
  
  BBB’s Code of Advertising 20. Warranties or Guarantees
  20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.
  
  BBB’s Code of Advertising 12. Lowest prices, underselling claims
  Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
  12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
  12.2 Unqualified underselling claims must be avoided.
  12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
  13. Price equaling, meeting competitors’ prices
  13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
  13.1.1 The offer is made in good faith;
  13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
  13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
  13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.