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Important information
- Advertising Review:
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On April 11, 2023, BBB asked Cryotherapy Northboro to substantiate the following claims that appear on their website, www.cryotherapynorthboro.com and on their Facebook page.
On the page labeled “Benefits of Cryotherapy”
- Sports and Fitness
- Increased blood circulation
- Increased energy and strength
- Decreased fatigue
- Pain management method
- Faster sport injury recovery
- Improved concentration
- Improved sleep patterns
- Health and Wellness
- Fibromyalgia
- Chronic fatigue syndrome
- Osteoarthritis
- Rheumatoid arthritis
- Osteoporosis
- Multiple Sclerosis
- Chronic pain syndrome
- Inflammation of the spine
- Muscle pain and inflammation
- Depression and mood disorders
- Immune system improvement
- Delayed onset muscle improvement
- Central nervous system disease
- Degenerative disease of joints and spine
- Inflammation of tendons and joints
- Beauty and Spa
- Cellulite reduction
- Tighter and healthier skin
- Stronger and fuller hair and nails
- Helps with acne
- Increased metabolism and caloric burn
- Increased libido
- Increased collagen production
- Quicker surgical recovery
- Psoriasis and dermatitis
- Lymph draining
On the main landing page:
- Cryotherapy helps you maintain a youthful appearance while reducing wrinkles and blemishes.
On the Facebook page:
- There is an image on the page that says “Cryotherapy” and lists different ailments surrounding the word Cryotherapy – implying that Cryotherapy helps with these issues:
- Improve skin elasticity
- Ease muscle soreness
- Fight chronic condition
- Alleviate stress
- Shrink pores
- Helps weight loss
- Ease anxiety
- Improve skin conditions
- Better focus
- Boost athletic performance
BBB’s Code of Advertising (https://www.bbb.org/code-of-advertising/) requires advertisers to be prepared to substantiate such claims through independent scientific testing. This is included in the “claimed results” section 34 of the BBB Code of Advertising (https://www.bbb.org/code-of-advertising#Claimed_Results)
As of June 6, 2023, the business has not responded to BBB’s request for substantiation. We will update this alert when the business responds.
- Sports and Fitness
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