Business ProfileforAL and PO Corporation

On February 22, 2019 , the BBB Serving Chicago and Northern Illinois requested that the business substantiate, modify, or discontinue claims advertised on the company's website, https://www.compressionsale.com/home.php. The business advertises "Low Price Guarantee - We'll beat any advertised price by 10%". 

The BBB Code of Advertising states, (1.1) The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. (1.2) Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. (1.3) An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. (1.4) Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact. 

The BBB Code of Advertising also states, (13.1) Advertisements which set out company policy of matching or bettering competitors's prices may be used, provided that: (13.1.1) The offer is made in good faith; (13.1.2) The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and (13.1.3) The terms of the offer are not unrealistic or unreasonable for the consumer. (13.2) Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price. 

As of March 14, 2019, the business has failed to make the requested modifications to their advertised claims.