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Business Profile

Collectibles

The Bradford Exchange, Ltd.
Visit Website(847) 966-2770
See Hours
Operating Hours
Monday7:00 AM - 6:00 PM
Tuesday7:00 AM - 6:00 PM
Wednesday7:00 AM - 6:00 PM
Thursday7:00 AM - 6:00 PM
Friday7:00 AM - 6:00 PM
SaturdayClosed
SundayClosed

About

This business has 2 alerts

Important information

  • Advertising Review:

    BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clear to consumers, and remove misleading or deceptive statements.

    On 7/18/2023, BBB contacted the business regarding their advertised products on their website. Consumers alleged that the design of the website was confusing and made it so that customers purchased items that were a part of a collection without the customer realizing until they were being billed. This information has to be clear as required by the BBB Code of Advertising

    The business advertised the following product on their website:

    https://www.bradfordexchange.com/products/911083_morgan-and-peace-silver-dollar-coin-collection.html

    “The Complete Morgan And Peace Silver Dollar Coin Collection

    Price:

    $99.99 US

    Each Issue

    s&s$9.99 US

    Available in 2 installments

    of $49.99 US”

    The BBB Code of Advertising States:

    21. Layout and Illustrations

    21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader.

    21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case.

    On 9/11/2023  the business responded to BBB and stated that once the client selects and adds the collection to their cart, they will be shown the RISK-FREE Subscription verbiage before they SUBMIT their order.  The customer can cancel at any time and return any item for a refund. 

    Per Bradford Exchange, extra verbiage was added to the check out this last year to avoid customer confusion.

    This Ad review is the 2nd time the business has had to address the layout on their website product page. As of 9/11/2023, the business has made corrections to the website per the check out and addressed the concerns relating to consumers misunderstanding that a product they purchased was a part of a series collection.

About This Business

The Bradford Exchange, Ltd. is a direct marketer and provider of limited-edition gifts, collectibles, home décor, and jewelry. 

Products and Services

This company offers direct mail sales and collectibles. This company offers collectors dolls.

Photos and Videos

Business Details

BBB File Opened:
3/1/1973
Business Started:
1/12/1973
Business Started Locally:
1/12/1973
Business Incorporated:
2/8/1962
Type of Entity:
Corporation
Alternate Names:
The Bradford Exchange Check Company, LTD
Bradford Editions
Bradford Exchange
Bradford Authenticated
Collectibles Today Network
Collectiblestoday.com
Collectibles Today
The Bradford Exchange
Ashton Drake Galleries
Hawthorne Village
Ardleigh Elliott
Hamilton Collection
Bradford Exchange Checks
Hamilton Authenticated
Bradford Mint
Van Hygan & Smythe
Breed Perfect
Hamilton Collection - The
The Hamilton Collection
Studio Hummel
The Bradford Group
The Ashton-Drake Galleries, Ltd.
Business Management:
Ms. Stacy Sears, Company Contact

Additional Contact Information

Principal Contacts
Ms. Stacy Sears, Company Contact
Customer Contacts
Ms. Stacy Sears, Company Contact
Fax numbers
Primary Fax: (847) 966-3121
Other Fax: (877) 272-3367
Additional Phone Numbers
Other Phone: (800) 323-5577
Other Phone: (866) 907-3607
Other Phone: (800) 228-2945
Other Phone: (888) 448-6635
Other Phone: (800) 634-5164
Other Phone: (877) 268-6638
Other Phone: (800) 323-8104

Additional Information

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