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Important information

• Advertising Review:

  On 6/3/2021 and 6/11/2021, BBB contacted the business concerning the absence of required clear and conspicuous disclosures of the basis of slashed prices on its website, the absence of clear and conspicuous disclosures of the material terms or conditions of the satisfaction guarantee on its website, and for substantiation that its products are "Made in USA." The changes and substantiation are required per Sections 2, 20 and 37 of the BBB Code of Advertising. The business did not respond to BBB’s request for revisions.

  The BBB Code of Advertising states:

  2. Comparative Price, Value and Savings Claims

  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising¹ plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.

  2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:

  2.1.1 Their own former selling price;

  2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

  2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

  2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.

  20. Warranties or Guarantees

  20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

  37. “Made in USA” Claims

  37.1 “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated.

  37.2 An advertiser must not express or imply that a product or product line is exclusively “Made in USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no — or negligible — foreign content.

  37.3 Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product's principal assembly and last substantial transformation was completed in the U.S.

  37.4 Qualified “Made in USA” claims, for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in USA” claims, like unqualified claims, must be truthful and substantiated.