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Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements. 

  On 1/31/2022 BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. The priced advertised on the website under each item also has two different prices without disclosing which is the correct price.  In addition, the website has an image that goes along with the product that claims  “satisfaction guarantee,” “money back guarantee,” but does not clearly and conspicuously state the conditions as required by BBB’s Code of Advertising.

  The business advertised the following product on their website:

  • Screen Savior Retro Yellow Computer Glasses (Unisex)

         $20.86     $21.95

  -The slash on the price indicates that there is a price comparison being made without disclosing the basis for the comparison.

  • -The details of the “satisfaction guarantee,” “money back guarantee,” are not clearly and conspicuously stated on the webpage under the sale item.
  •  

  The BBB Code of Advertising States:

  2. Comparative Price, Value and Savings Claims
  
  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
  
  2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
  
  2.1.1 Their own former selling price;
  
  2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
  
  2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
  
  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
  
  2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
  

  
  20. Warranties or Guarantees

  20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.

  20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

  20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

  20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”

  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

  On 2/21/2022 The business requested to have a call to discuss the advertising issues, and multiple attempts were made to get the call scheduled. On 8/16/2022 the business had a call with the marketplace solutions dept. here at the BBB to address the COA advertising concerns. As of 8/16/2022, the business has modified the website to show only one price and will work on modifying the website regarding the 100% money back guarantee claim.