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Important information

• Advertising Review:

  On 9/24/2021 and 10/4/2021, BBB contacted Infinity Resources, Inc. regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on per Section 2 of the BBB Code of Advertising. In addition, some products have "List Price" with a claim of "You Save" which is not allowed per Section 6 of the BBB Code of Advertising. The BBB requested that business modify their website to disclose the basis for the price comparison and substantiate to the BBB that they have made substantial sales of their products at List Price from 9/24/2020 through 9/24/2021 or omit the word "save", and any other language indicating a sale price and add the disclosure required per Section 6.2.2 of the BBB Code of Advertising. 

  An example of the advertisement is the product listing for King Creole that states: 
  

  
  List Price: $29.99
  Price: $19.99
  You Save: $10.00 (33%)
  
  When you click on the product it states:
  
  $29.99 Now $19.99
  You Save: $10.00 (33%)

  The BBB Code of Advertising States:
  
  2. Comparative Price, Value and Savings Claims
  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
  2.3 When these comparisons are made in advertising, the claims must be based on provisions in Sections 3-7.
  
  6. List prices
  6.1  “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.
  
  6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:
  
  6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and
  
  6.2.2 Clearly and conspicuously discloses2 that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.
  

   

  As of 10/13/2021, the business has not responded to our letters or made any modifications to their website to meet the BBB Code of Advertising.