About

Important information

• Advertising Review:

  BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
  
  On 1/25/2022, BBB contacted the business regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on. The business is also advertising a reduction in price without an ending date. The business failed to disclose the basis for price comparison and offer a time limit on a sale price as required by BBB’s Code of Advertising.
  
  The business advertised the following product on their website:

  Swan Chair

  $569 $399

   -Majority of items on your website are marked on sale.

   -A timer of the sale has not reverted to the regular price immediately following expiration of the stated time limit.

   -The slash on the price indicates that there is a price comparison being made without disclosing the basis for the comparison

   

  The BBB Code of Advertising States:

  2. Comparative Price, Value and Savings Claims
  
  BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
  
  2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
  
  2.1.1 Their own former selling price;
  
  2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
  
  2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
  
  2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

  2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
  
  9. Sales
  
  9.1 The unqualified term “sale” may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction and has not become their regular price.
  
  9.2 Time limit sales must be observed.
  
  9.2.1 For example, products or services offered in a “one-day sale,” “three-day sale” or “this week only sale” should, as a general rule, be taken off “sale” and revert to the regular price immediately following expiration of the stated time.

  As of 2/18/2022, business has not responded to BBB emails or modified website/substantiated claims.