Computer Supplies
Atmark Trading Inc.Find BBB Accredited Businesses in Computer Supplies.
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Important information
- Believed to be out of business:According to information in BBB files, it appears that this business is no longer in business.
- Advertising Review:
On 3/29/2021 and 4/5/2021, BBB contacted the business concerning 1) The absence of required clear and conspicuous disclosures of the basis of the price reductions advertised on its website 2) The absence of clear and conspicuous disclosures that the basis of the price reductions for the refurbished products it sells apply to the product if perfect and 3) The absence of clear and conspicuously disclosures that full warranty details can be seen prior to sale. Applicable BBB Code of Advertising Sections are 2.2, 7, and 20.1. The business did not respond to BBB’s request for revisions.
The BBB Code of Advertising states:
2. Comparative Price, Value and Savings Claims
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
2.1 Advertisers may offer a price reduction or savings by comparing their selling price with:
2.1.1 Their own former selling price;
2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or
2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).
2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7.
7. Imperfects, irregulars and seconds
7.1 No comparative price should be used in connection with an imperfect, irregular or second product unless it is accompanied by a clear and conspicuous disclosure that such comparative price applies to the price of the product, if perfect.
7.2 The advertisement must also clearly and conspicuously disclose which basis of comparison is being used. The comparative price advertised must be based on:
7.2.1 The price currently charged by the advertiser for the product without defects; or
7.2.2 The price at which substantial sales of the product have been made in the trade area for the product without defects.
20. Warranties or Guarantees
20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
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