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This business has 1 alert
Important information
- Advertising Review:
On March 22, 2024,BBB Serving Los Angeles and Silicon Valley requested that the businesssubstantiate, modify, or discontinue claims advertised on https://www.royaura.com/. The business advertises sales.
TheBBB Code of Advertising states that, "9.1 The unqualified term"sale" may be used in advertising only if there is a significantreduction from the advertiser's usual and customary price of the products orservices offered and the sale is for a limited period of time. If the saleexceeds thirty (30) days, advertisers should be prepared to substantiate thatthe offering is indeed a valid price reduction and has not become their regularprice. 9.2 Time limit sales must be observed. 9.2.1 For example, products orservices offered in a "one-day sale," "three-day sale" or"this week only sale" should, as a general rule, be taken off"sale" and revert to the regular price immediately followingexpiration of the stated time. 9.3 Introductory sales must be limited to astated time period, and the selling price should, as a general rule, beincreased to the advertised regular price immediately following termination ofthe stated period. 9.4 Advertisers may currently advertise future increases intheir own prices on a subsequent date provided that they do, in fact, increasethe price to the stated amount on that date and maintain it for a reasonablysubstantial period of time thereafter. 9.5 If the advertiser, in good faith,decides at the end of the sale period to convert its sale price to a newregular price, it may do so if it no longer claims any savings. 9.6 Theadvertiser, in good faith, may decide to extend a time limit or introductorysale for a stated period. However, if that extension is for more than a shortperiod of time, the advertiser must be prepared to substantiate that theoffering is still a valid price reduction and has not become its regularprice."
As of April 15, 2024, the business has failed to respond to ourrequest for substantiation, modification, or discontinuation of the advertisedclaims.
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