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Important information

• Advertising Review:

  On August 20, 2024, BBB requested Comfy Shorts to modify, substantiate, or discontinue claims made on their website (https://thecomfyshorts.com/) that read, "We'll respond to your email within 24 hours of receiving it, Monday to Friday", "One of Oprah's Favorite Shorts", "***** 376 Ratings #1 Best Seller", and had crossed out the original higher price with a new lower price next to it. Additionally, on the company's Facebook (https://www.facebook.com/thecomfyshorts/) it read, "Men's Elastic Waist Denim Shorts...SALE" and "USE CODE: FRESH10...10% OFF". Additionally, on the company's Instagram (https://www.instagram.com/thecomfyshorts/) it read, "SALE" and "USE CODE: FRESH10...10% OFF". Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising.
  
  BBB's Code of Advertising Section 3 states, The former price must be the actual price at which the advertiser has openly and actively offered the product or service for sale, for a reasonably substantial period of time, in the recent, regular course of business, honestly and in good faith. 3.2 Where the former price is genuine, the bargain being advertised is a true one.  If, on the other hand, the former price being advertised is not bona fide, the bargain being advertised is a false one. 3.2.1 For example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a large reduction, the consumer is not receiving the usual value expected.  In such a case, the “reduced” price is, in reality, probably just the seller's regular price. 3.3 Offering prices, as distinguished from actual former selling prices, may be used to deceptively imply a savings. In the event few or no sales were made at the advertised comparative price, the advertiser must make sure that the higher price does not exceed the advertiser's usual and customary retail markup for similar products or services. Additionally BBB's Code of Advertising Section 9 states, The time limit sales must be observed. Additionally, BBB's Code of Advertising Section 1 states, The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Additionally, BBB's Code of Advertising Section 30 states, In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if: 30.1.5 The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service; 30.1.10 The advertiser represents, directly or by implication, that the endorser is an “actual consumer” when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;
  
  As of September 3, 2024, the business has not responded to BBB's request.