Logistics
Excell Trans Global ShippingAbout
Important information
- Advertising Review:On August 2, 2019, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify or discontinue claims on the company's website, www.excelltransglobalshipping.com. The company advertises the following claims:
- "Excell Trans Globalshipping - BEST CARGO MOVERS,SHIPPING,LOGISTICS,TRUCKING,WAREHOUSE AND TRANSPORT"
- "SAVE MONEY ON PET SHIPPING
Save Up To 50% on Animal Shipping when the number pet Relocators complete your pet shipment"
The BBB Code of Advertising states, "1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. 1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. 1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. 1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact."
The BBB Code of Advertising also states that "BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising1 plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading. 2.1 Advertisers may offer a price reduction or savings by comparing their selling price with: 2.1.1 Their own former selling price; 2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., "selling elsewhere at $_______."); or 2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., "comparable value," "compares with products or services selling at $_____," "equal to products or services selling for $_____"). 2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used. 2.3 When these comparisons are made in advertising, the claims must be based on the provisions in Sections 3 - 7."
The full BBB Code of Advertising can be viewed at https://www.bbb.org/code-of-advertising
As of September 3, 2019, the business has failed to respond to our request for substantiation, modification or discontinuation of the advertised claims.
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