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- Government Actions:Government Action: BBB reports on known government actions involving business’ marketplace conduct:Gov. Action
November 28, 2022 Lingerie company Lavender Lingerie LLC, dba Savage X Fenty, will pay a total of $1,200,000 to settle a consumer protection lawsuit for misleading consumers.
The lawsuit, filed on August 9, 2022, was brought by the Santa Clara, Santa Cruz, San Diego, and Los Angeles County District Attorney's Offices, and the Santa Monica City Attorney's Office. They alleged that Lavender Lingerie LLC did not clearly disclose automatic charges resulting from VIP member- ships. Prosecutors also alleged that the lingerie website did not get the proper consent or give proper notices for the automatic renewal charges, falsely advertised the ability to use store credit, and misled the public over the prices of its products, which include bras, underwear, sleepwear, and loungewear.
"Consumers have a right to know up front what they are paying for and how often," Deputy District Attorney Jennifer Deng said. "Businesses have a duty to be transparent about their automatic renewal charges."
Under California law, online businesses that market to consumers need to disclose all automatic renewal charges "clearly and conspicuously," whether it is part of a subscription, membership, or other recurring fee.
As part of the settlement, Savage X Fenty will pay $1 million in civil penalties, $50,000 in investigative costs, and $150,000 in restitution. The restitution will be paid to previous or present California VIP members who did not "Skip the Month" or purchase an item after their initial membership enrollment, canceled their membership and did not receive a refund for the VIP membership charges. Notices will be sent to eligible customers by a third-party claim administrator.
Savage X Fenty cooperated with the investigation and has made changes to its website, automatic renewal notices, and its store credit and advertising practices.
https://countyda.sccgov.org/news/news-release/lingerie-company-settles-12-million-consumer-protection-lawsuit
Overview
BBB Accredited Since: 11/15/2018
Years in Business: 7
BBB Accreditation & Rating
Business Details
- Local BBB:
- BBB of Los Angeles & Silicon Valley
- BBB File Opened:
- 6/7/2018
- Business Started:
- 6/27/2017
- Business Incorporated:
- 6/27/2017
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Names:
- Lavender Lingerie, LLC
- Lavender Lingerie, LLC d/b/a Savage X Fenty
- Business Management:
- Natasha Thornton
- Whitney Starr, Operations Manager
Additional Contact Information
- Principal Contacts
- Whitney Starr, Operations Manager
- Customer Contacts
- Whitney Starr, Operations Manager
- Additional Phone Numbers
- Other Phone: (855) 728-2439
Licensing information
This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
Additional Information
- Business Categories
- Lingerie, Online Shopping, Womens Clothing
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