Business ProfileforCali-Fame of Los Angeles, Inc.

On February 13, 2019, BBB Serving Los Angeles and Silicon Valley requested that the business substantiate, modify, or discontinue a claim on the company's website, www.califame.com. The company advertises "Made In The USA."

The BBB Code of Advertising states, 37.1 "Made in USA" and similar terms used to describe the origin of a product must be truthful and substantiated. 37.2 An advertiser must not express or imply that a product or product line is exclusively "Made in USA" unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no -- or negligible -- foreign content. 37.3 Advertisers can refer to products that are manufactured with foreign components as "Assembled in USA," if the product's principal assembly and last substantial transformation was completed in the U.S. 37.4 Qualified "Made in USA" claims, for example, "60% U.S. content," "Made in U.S. of U.S. and imported parts," are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified "Made in USA" claims, like unqualified claims, must be truthful and substantiated."

While the business initially responded to BBB, as of March 21, 2019, the business has failed to substantiate, modify, or discontinue the advertised claim brought to its attention.