Business ProfileforDartmouth Chrysler Jeep Dodge
Current Alerts For This Business
14: Superlative Claims-Puffery
Superlative statements, like other advertising claims, are objective (factual) or subjective (puffery):
-- objective claims relate to tangible qualities and performance values of a product or service which can be measured against accepted standards or tests. As statements of fact, such claims can be proved or disproved and the advertiser should possess substantiation.
-- subjective claims are expressions of opinion or personal evaluation of the intangible qualities of a product or service. Individual opinions, statements or corporate pride and promises may sometimes be considered puffery and not subject to a test of their truth and accuracy. Subjective superlatives which tend to mislead should be avoided."
The firm has not provided a response to your BBB's requests as of today's date.
At-a-glance
Related Categories
Products & Services
Business Details
- Location of This Business
- 61 Athorpe Drive, Dartmouth, NS B2W 1K9
- BBB File Opened:
- 22/3/1993
- Years in Business:
- 33
- Business Started:
- 15/5/1991
- Type of Entity:
- Partnership
- Alternate Business Name
- Dartmouth Motors LP
- Business Management
- Mr. Doug Wilson, General Manager
- Contact Information
Principal
- Mr. Doug Wilson, General Manager
Customer Contact
- Mr. Doug Wilson, General Manager
- Additional Contact Information
Fax Numbers
- (902) 463-9908Primary Fax
- (902) 463-9908
Customer Complaints
0 Customer Complaints
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