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Ad Review
In May 2014 your BBB contacted the business because of a recent advertisement that had a ppeared in a local newspaper which stated that the business was "Metro's #1 truck centre". Your BBB requested substantiation of this claim as per the BBB Code of Advertising:
14: Superlative Claims-Puffery
Superlative statements, like other advertising claims, are objective (factual) or subjective (puffery):
-- objective claims relate to tangible qualities and performance values of a product or service which can be measured against accepted standards or tests. As statements of fact, such claims can be proved or disproved and the advertiser should possess substantiation.
-- subjective claims are expressions of opinion or personal evaluation of the intangible qualities of a product or service. Individual opinions, statements or corporate pride and promises may sometimes be considered puffery and not subject to a test of their truth and accuracy. Subjective superlatives which tend to mislead should be avoided."
The firm has not provided a response to your BBB's requests as of today's date.
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