Business ProfileforWestCoast Appliance Gallery

On August 28, 2019, BBB contacted WestCoast Appliance Gallery in regards to an advertisement for a sale, in the Times Colonist, on August 23, 2019. The company did not respond. A second letter was sent on September 12, 2019 and no response was received. The BBB code of advertising standards states:

 Advertisers may offer a price reduction or savings by comparing their selling price with:

2.1.1 Their own former selling price;

2.1.2 The current selling price of identical products or services sold by others in the trade area (the area in which the company does business or where the advertisement appears) (e.g., “selling elsewhere at $_______.”); or

2.1.3 The current selling price of a comparable product or service sold by the advertiser or by others in the trade area (e.g., “comparable value,” “compares with products or services selling at $_____,” “equal to products or services selling for $_____”).

2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.

The Canadian Code of Advertising Standards states:

 Where price discounts are offered, qualifyingstatements such as “up to,” “XX off,” etc., must be ineasily readable type, in close proximity to the pricesquoted and, where practical, legitimate regular pricesmust be included. 

The advertisement does not show the legitimate regular price. As of October 22, 2019 the company has failed to respond to the correspondence.