Business ProfileforPure Force X
Additional business information
On October 15, 2018 and October 30, 2018, BBB requested that the business substantiate or remove several health claims from their website.
For example, their website includes the following statements:
"MAY BOOST LIBIDO; MAY PROVIDE ENERGY; MAY PROMOTE MUSCLE GROWTH; MAY PROMOTE SELF CONFIDENCE"
"May Reduce Fatigue and Loss of Stamina; May Help Boost Energy; May Increase Strength; May Prevent Muscle Weakness"
"Benefits of Pure Force X: You may be able to regain your youthfulness today with Pure Force X.; Pure Force X may help you maximize your time in the gym and attack those weight racks!; Nitric Oxide may cause blood vessels to open wider for improved blood flow.; Nitric Oxide may deliver oxygen to your muscles; May train longer and harder."
"May increase Nitric Oxide levels; May increases anti-aging hormone DHEA; May promote muscle production and anabolic growth factors; May MAXIMIZE every set, every rep, every moment spent at the gym."
"Results: You may notice the results shortly after you begin using Pure Force X."
Although the business is careful to qualify each of these statements with the word "may," the overall impression of the advertising is that customers can expect some or all of these results when taking the product- especially in conjunction with the images of extremely fit men on the webpage.
These types of claims should be supported with valid evidence if available. The BBB Code of Advertising also states that advertiser's claims must reflect the results that the typical consumer will achieve. Anecdotal, incomplete, or isolated evidence in support of the claim is not proper substantiation.
The BBB Code of Advertising addresses Claimed Results in Section 34, where it states, “Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.”
BBB has not received any response from the business regarding these advertising concerns.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 30 N Gould St, Sheridan, WY 82801-6362
- BBB File Opened:
- 9/6/2017
- Contact Information
Customer Contact
- Owner/ Manager
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.