Business ProfileforEyeglassboy.com
Additional business information
In October 2020, BBB contacted the company regarding their company website in regards to the company's guarantee and “smiling faces in frames here on our Celebs Page” in order to meet BBB’s Code of Advertising (COA).
1. “We guarantee authenticity of all eyewear, eyeglasses, sunglasses, & frames. All items are delivered in condition as described. No knock-offs, no replicas, no phonies..”
According to Warranties or Guarantees of BBB’s COA, when using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location or viewed on the advertiser’s website. BBB recommended adding a statement to the website that explained the complete details of the company’s guarantee.
2. “Check out some of our smiling faces in frames here on our Celebs Page.”
According to the Basic Principles of BBB’s Code of Advertising (1) the primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. (2) Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. (3) An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. BBB asked the company why the above statement and subsequent photos were on the website? The implication rendered is that the glasses in the photos are from eyeglassboy.com. BBB asks if this is the case for all photos used.
As of December 8, 2020, the company did not respond to BBB or modify the company website to comply with BBB's Code of Advertising.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 857 Clinic Dr, Ivydale, WV 25113-8287
- BBB File Opened:
- 5/27/2008
- Years in Business:
- 21
- Business Started:
- 1/1/2003
- Type of Entity:
- Sole Proprietorship
- Business Management
- Mr. Courtland Essex, Owner
- Contact Information
Principal
- Mr. Courtland Essex, Owner
Customer Contact
- Mr. Courtland Essex, Owner
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.