Business ProfileforAuto Color Systems & Collision
Current Alerts For This Business
Specifically, the company's use of the claims "Will beat or match any other comparable estimate from a competitor," and "Guaranteed Highest Quality & Best Prices Everyday" may not meet Better Business Bureau Code of Advertising guidelines.
According to the guidelines: "Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: The offer is made in good faith; The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and The terms of the offer are not unrealistic or unreasonable for the consumer. Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price. When "guarantee(d)" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed."
The BBB requested written clarification from the company on how they "will beat or match" a comparable competitor's estimate. Would it by a dollar amount or percentage? How the company guarantee's that the consumer will have the highest quality and best prices everyday? If they shopped competitor's prices and services? If so, how often? What does the company do if they don't have the highest quality or best prices everyday? Give full refunds upon consumer's request?
Auto Color Systems & Collision has failed to respond to the BBB regarding this ad challenge.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 505 London Bridge Rd STE 102, Virginia Beach, VA 23454-5211
- BBB File Opened:
- 7/18/2009
- Years in Business:
- 29
- Business Started:
- 9/16/1995
- Business Incorporated:
- 3/12/2010 in VA, USA
- Type of Entity:
- Limited Liability Company (LLC)
- Number of Employees:
- 5
- Hours of Operation
Primary
- M:
- 8:30 AM - 5:30 PM
- T:
- 8:30 AM - 5:30 PM
- W:
- 8:30 AM - 5:30 PM
- Th:
- 8:30 AM - 5:30 PM
- F:
- 8:30 AM - 5:30 PM
- Sa:
- 9:30 AM - 2:00 PM
- Business Management
- Mr. Jim Grasman, Owner
Customer Complaints
0 Customer Complaints
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