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- Advertising Review:BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints, or competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On May 15th, 2019 the Better Business Bureau challenged the advertising claim "Save up to 75%", which was found on their website www.greatescapes.com. Using the ad claim "Up To" may cause confusion or possible deception. When an advertisement covers a group of items with a range of savings, the number of items available at the maximum savings must comprise a significant percentage, at a minimum 10%, of all the items in the offering. The advertiser must avoid any undue or misleading display of the maximum. The business failed to respond to the BBB, therefore, they did not substantiate, modify, or discontinue the claim.
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