Merchandise Warehouse
First SecureFind BBB Accredited Businesses in Merchandise Warehouse.
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Important information
- Advertising Review:
On May 11, 2023, BBB requested that First Secure substantiate, modify, or discontinue advertising claims which were made on various pages on their website https://firstsecure.store/
Objective Superlative:
The business’s website claims “#1 roadside emergency kit” and “First Secure: #1 roadside emergency car, truck, RV kit.” According to BBB’s Code of Advertising, “superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like ‘#1 in new car sales in the city,’ can be proved or disproved.”
As of July 11, 2023, the business hasn’t fulfilled BBB’s requests to substantiate, modify, or discontinue these claims.
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