Business ProfileforFar West Roofing, Inc.
Additional business information
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On July 16th, 2019 the Better Business Bureau challenged the advertising claims "Salt Lake City's Number One Roof Repair Provider" and "Far West Roofing Salt Lake City's #1 Roofing Company Since 1995", which was found on their website https://farwestroofinginc.com/. Objective Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. The business failed to respond to the BBB. Therefore they did not substantiate, modify or discontinue the claim.
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On July 16th, 2019 the Better Business Bureau challenged three separate guarantee claims which were found on their website https://farwestroofinginc.com/. When Satisfaction Guaranteed or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. Business failed to respond to the BBB. Therefore they did not substantiate, modify or discontinue the claim.
At-a-glance
Related Categories
Business Details
This is a multi-location business.
- Location of This Business
- 14528 S Camp Williams Rd Ste C, Bluffdale, UT 84065-4903
- BBB File Opened:
- 2/6/1996
- Years in Business:
- 29
- Business Started:
- 2/17/1995
- Business Started Locally:
- 2/17/1995
- Business Incorporated:
- 1/16/1997
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.
- Type of Entity:
- Corporation
- Business Management
- Mr. Douglas Cooper, Owner
- Contact Information
Principal
- Mr. Douglas Cooper, Owner
Customer Contact
- Mr. Douglas Cooper, Owner
- Additional Contact Information
Fax Numbers
- (801) 253-2255Other Fax
Email Addresses
- Primary
Website Addresses
- (801) 253-2255
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.