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Important information
- Advertising Review:
The company, Tomball Pawn and Jewelry, advertises in the Tomball Chamber directory with a claim that states “Lowest price on new gunsguaranteed.” The term “lowest price” is referring to a lowest priceclaim. Despite anadvertiser's best efforts to ascertain competitive prices, the rapidity withwhich prices fluctuate and the difficulty of determining prices of all sellersat all times preclude an absolute knowledge of the truth of unqualifiedunderselling/lowest price claims. 12.1 Advertisersmust have proper substantiation for all claims prior to dissemination. 12.2 Unqualifiedunderselling claims must be avoided.12.3 Advertiserscan lessen the potential for consumer confusion by appropriate qualificationsto any underselling/lowest price claim, such as by stating, if truthful, thatthe advertiser will meet or beat a lower price. In such circumstances, theadvertiser must comply with Section 13.
As of today, the business has not responded to our BBB advertising inquiry.
- Advertising Review:In addition, the company has a "guarantee." If you have a “guarantee” then it falls into our “meet orbeat” price claim. Additional disclosure is need if you arematching or beating your competitor’s price. 13.1 Advertisements which set out company policy ofmatching or bettering competitors' prices may be used, provided that:13.1.1 The offer is made in good faith;13.1.2 The offer clearly and conspicuously discloses fully any material andsignificant conditions which apply including, if applicable, what evidence aconsumer must present to take advantage of the offer; and13.1.3 The terms of the offer are not unrealistic or unreasonable for theconsumer.13.2 Advertisers should be aware that such claims, unless appropriatelyqualified, may create an implicit obligation to adjust prices generally forspecific products or services. This may be the case where the advertiser'sprice for a product or service is not as low as or lower than a competitor'sprice.
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