Business ProfileforAdvoCare
Current Alerts For This Business
On October 2, 2019, AdvoCare International, L.P. (AdvoCare) reached a settlement with the Federal Trade Commission (FTC) and agreed to pay $150 million and be banned from the multi-level marketing business to resolve charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as "distributors" of its health and wellness products.
The settling defendants are Brian Connolly, AdvoCare's former CEO, and Lisa and Carlton Hardman, who were leading promoters of the AdvoCare business opportunity. To resolve the charges against them, the Hardman's have settled with the FTC for $4 million, most of which is suspended, based upon their inability to pay, and a ban on multi-level marketing. The FTC complaint filed in federal court also charges two other top AdvoCare promoters, Danny and Diane McDaniel, with unlawfully promoting a pyramid scheme, making deceptive earnings claims, and providing others with the means and instrumentalities to do the same.
The settlement order with AdvoCare and Connolly requires them to notify all AdvoCare distributors about the FTC's lawsuit and settlement, and to advise them that:
* They will no longer be able to earn compensation based on purchases of distributors in their downline;
* If they had significant losses pursuing their AdvoCare business, they may get some of their money back from the FTC; and
* If they decide to discontinue their participation in the business opportunity, AdvoCare offers a 100% refund on unused products under existing refund policies
To view the FTC's Press Release go to:
https://www.ftc.gov/news-events/press-releases/2019/10/multi-level-marketer-advocare-will-pay-150-million-settle-ftc?utm_source=govdelivery
To view a copy of the complaint filed in federal court go to:
https://www.ftc.gov/system/files/documents/cases/advocare_complaint_0.pdf
At-a-glance
Related Categories
Business Details
- Headquarters
- 2801 Summit Ave, Plano, TX 75074-7453
- BBB File Opened:
- 12/1/1993
- Years in Business:
- 31
- Business Started:
- 1/14/1993
- Business Started Locally:
- 3/26/2003
- Business Incorporated:
- 1/14/1993 in DE, USA
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- Advocare International
- AdvoCare International, LP
- Business Management
- Mr. Brian Connolly, Chairman & CEO
- Mr. Reid Ward, CEO
- Mr. Dick Laurin, Senior Director
- Contact Information
Principal
- AdvoCare Business Ethics, Business Ethics Associate
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
Need to file a complaint? BBB is here to help. We'll guide you through the process. How BBB Processes Complaints and Reviews
File a ComplaintBBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.