Business ProfileforJeweler Direct
Additional business information
On August 6, 2019, BBB contacted Jeweler Direct regarding advertising regarding their guarantee and pricing policies on their website https://diamondstuds4less.com.
Specifically, Jeweler Direct advertises their prices are better than other diamond providers as customers are "actually buying from the company that cuts the rough and polishes it into finished diamonds." Jeweler Direct advertises customers are buying from the "manufacturer" with "no middlemen in between." BBB Code of Advertising states "manufactured list price" and similar terms, herein after collectively referred to as "list price," may be used deceptively to state or imply a savings which was not, in fact, the case.
BBB requested Jeweler Direct to substantiate where they purchased their products direct from a manufacturer or wholesaler and provide comparative prices charged in their trade area.
Jeweler Direct also advertises guarantees including "Every diamond we sell is guaranteed excellent cut or better" and "Every diamond we sell is guaranteed to be near colorless in the "GHI" range of grading."
BBB Code of Advertising states when using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include statement indicating that the complete details of the warranty or guarantee can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.
BBB requested Jeweler Direct to disclose how a customer could view the full details before purchasing any product or post the full details of the guarantee with a link or hyperlink.
As of September 10, 2019, Jeweler Direct failed to provide BBB substantiation of the advertised claims.
At-a-glance
Related Categories
Products & Services
Business Details
- Location of This Business
- 301 Main Plz Ste 120, New Braunfels, TX 78130-5136
- BBB File Opened:
- 11/5/2009
- Years in Business:
- 15
- Business Started:
- 9/18/2009
- Business Started Locally:
- 9/18/2009
- Business Incorporated:
- 9/18/2009
- Type of Entity:
- Limited Liability Company (LLC)
- Alternate Business Name
- All-Interactive, LLC
- Business Management
- Mr. Arthur Loos, Partner
- Mr. Jason Loos, Partner
- Contact Information
Principal
- Mr. Jason Loos, Partner
Customer Contact
- Mr. Jason Loos, Partner
- Additional Contact Information
Phone Numbers
- (830) 626-2530Other Phone
- (830) 626-2530
Customer Complaints
0 Customer Complaints
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