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- Advertising Review:
“What is BBB Advertising Review?”
“BBB promotes truth in advertising by contacting advertiserswhose claims conflict with the BBB Code of Advertising. These claims may cometo our attention from our internal review of advertising, consumer complaintsand competitor challenges. BBB asks advertisers to prove their claims, changeads to make offers more clear to consumers, and remove misleading or deceptivestatements.”
On 03/05/2019, BBB asked Collegiate Furnishing tosubstantiate the claims on their website that stated:
"The World's Most AFFORDABLE ECO-FRIENDLYFurniture!"
"Nobody sells better quality conventional futons andmattresses for less."
“THE Most Affordable, Solid-wood, Eco-friendly Furniture inAmerica.”Referring to the BBB Code of Advertising Code #28 – Objective Superlative Claims: Superlative statements inadvertisements about the tangible qualities and performance values of a productor service are objective claims for which the advertiser must possesssubstantiation as they can be based upon accepted standards or tests. Asstatements of fact, such claims, like “#1 in new car sales in the city,” can beproved or disproved. As of March 27, 2019, the business did not respond to BBB’srequest for revision and clarification in its advertising.
For more informationregarding BBB AdTruths please visit: https://www.bbb.org/ad-truth/.
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