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- Advertising Review:
“What is BBB Advertising Review?”
“BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.”
On 02/25/2019 & 03/12/2019, BBB asked GR Cellular to substantiate claims on their website that stated “We are NW Pa’s leading provider of pre-paid service.” Referring to the BBB Code of Advertising Code #28 – Objective Superlative Claims: Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
The BBB also challenged “no disclosures about taxes or hidden fees.” Referring to the BBB Code of Advertising Code #17 – Extra Charges it states: Whenever an advertiser mentions a price in advertising, the existence of any unavoidable or extra charges must be clearly and conspicuously disclosed in immediate conjunction with the price. This would include, for example, charges for delivery, installation, assembly, excise tax and postage and handling.
As of March 20, 2019, the business did not respond to BBB’s request for revision and clarification in its advertising.
Business Details
- BBB File Opened:
- 3/13/2012
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- Tablet Equipment
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