College and University
ASA College, Inc.Find BBB Accredited Businesses in College and University.
About
Important information
- Government Actions:Government Action: BBB reports on known government actions involving business’ marketplace conduct:NYC Department of Consumer and Worker Protection Settles With ASA College for Deceptive Advertising Targeting Immigrants and Other Vulnerable New Yorkers
The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.
On 10/03/2022, NYC Department of Consumer and Worker Protection (DCWP) Commissioner Vilda Vera Mayuga announced a settlement with ASA College, one of New York City’s largest for-profit colleges, for deceptive and misleading advertising that violated the City’s Consumer Protection Law.
From January until August of this year, ASA ran hundreds of ads, including on the subway and on social media, that targeted immigrants, low-income New Yorkers who may need financial assistance to attend higher education, and other vulnerable communities. ASA’s advertisements violated the City’s laws and rules dozens of times. Some of their deceptive advertisements promised that ASA could help students get specific types of visas that would let them legally stay in the United States; that students could graduate in 16 months from specific programs when that is not possible; and that students would receive a $4,000-$8,000 “gift” upon graduation that was in fact a scholarship with many conditions and limitations.
ASA has agreed to pay $112,500 in civil penalties and comply with the Consumer Protection Law going forward.
Business Details
- Local BBB:
- BBB Serving Metropolitan New York
- BBB File Opened:
- 8/1/1996
- Business Started:
- 1/1/1985
- Business Incorporated:
- 10/7/1994
- Type of Entity:
- Corporation
- Business Management:
- Mr. Jose Valencia, Interim President
Additional Contact Information
- Principal Contacts
- Mr. Jose Valencia, Interim President
- Customer Contacts
- Mr. Jose Valencia, Interim President
- Fax numbers
- Primary Fax: (718) 834-0835
Additional Information
- Business Categories
- College and University
More Resources
Featured Content
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.