Business ProfileforLightning Press

On July 7, 2021, BBB contacted the business regarding its website stating the following:

1. 1. Wholesale Pricing
2. 2. Made in the USA
3. 3. ...the largest selection of paper weights
   
   

According to the BBB Code of Advertising, Wholesale Price

Such phrases are appropriate under certain circumstances. For example, the phrase “wholesale price” can be used if that price is comparable to the price charged by wholesalers.

• The terms “wholesale price,” “at cost,” and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale.
  • For example, where the advertiser buys its products from a manufacturer, a claim that it sells at “wholesale prices” can be used if it prices are comparable to those charged by wholesalers in its trade area.
  •  

  Made in the USA

   “Made in the USA” and similar terms used to describe the origin of a product must be truthful and substantiated. In general, all or virtually all of the product must be made in the USA. Qualified “Made in the USA” claims can be made under certain circumstances and with appropriate disclosures.

• “Made in the USA” and similar terms used to describe the origin of a product must be truthful and substantiated.
• An advertiser must not express or imply that a product or product line is exclusively “Made in the USA” unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no – or negligible – foreign content.
• Advertisers can refer to products that are manufactured with foreign components as “Assembled in USA,” if the product’s principle assembly and last substantial transformation was completed in the U.S.
• Qualified “Made in USA” claims., for example, “60% U.S. content,” “Made in U.S. of U.S. and imported parts,” are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified “Made in the USA” claims, like unqualified claims, must be truthful and substantiated.
•  
• Objective Superlative Claims

Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales,” can be proved or disproved.

Unfortunately, the business failed to respond to BBB's request to substantiate, modify or remove the statements.