Online Retailer
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Important information
- Advertising Review:
On March 7, 2019, BBB contacted the business regarding its website stating the following, "Lowest Prices on the Internet."
According to the BBB Code of Advertising, Lowest prices, underselling claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
- Advertisers must have proper substantiation for all claims prior to dissemination.
- Unqualified underselling claims must be avoided.
Claiming "lowest prices" means that a business constantly monitors to the prices of all their competitors and they adjust all of their prices regularly to ensure their prices are always lower.
Unfortunately, the business did not respond to BBB's request to modify or remove the claim.
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