Business Profilefornakpunar.com
Additional business information
On February 19, 2020, BBB contacted the business regarding its website advertising "eco-friendly" claims.
According to the BBB Code of Advertising, Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as "green" or "eco-friendly." Other claims such as "degradable," "recycled," and "non-toxic," should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
- General Principles
- 36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
- 36.1.2 Advertisers must qualify general claims with specific environmental benefits.
- 36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
- 36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
- 36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
The business responded but failed to remove all of the eco-friendly statements.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 81 Pension Rd Ste 112, Manalapan, NJ 07726-5038
- BBB File Opened:
- 10/27/2015
- Years in Business:
- 10
- Business Started:
- 2/1/2014
- Business Incorporated:
- 1/1/2014
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Nilufer Akpunar, Principal
- Contact Information
Principal
- Nilufer Akpunar, Principal
Customer Contact
- Nilufer Akpunar, Principal
- Additional Contact Information
Fax Numbers
- (732) 414-1491Primary Fax
Email Addresses
- Primary
- (732) 414-1491
Customer Complaints
0 Customer Complaints
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