About
Important information
- Advertising Review:On February 8, 2022, BBB contacted the business regarding its website stating the following, "Here are the lowest prices on quality pet bird products," "The World's Largest Exotic Bird Store" and "Welcome to Bird Paradise The World's Largest Bird Store."
According to the BBB Code of Advertising, Lowest prices, underselling claims
Despite an advertiser’s best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
Advertisers must have proper substantiation for all claims prior to dissemination.
Unqualified underselling claims must be avoided.
Claiming “lowest prices” means that your business constantly monitors the prices of all your competitors and you adjust all of your prices regularly to ensure your prices are always lower. Your BBB respectfully requests that you modify the statement to say something like, “Here are our lowest prices on quality pet bird products.”
Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
Unfortunately, the business failed to respond to BBB's request to substantiate, modify or remove the claims
About This Business
Business Details
- Local BBB:
- BBB Serving New Jersey
- BBB File Opened:
- 4/26/2007
- Business Started:
- 11/1/2003
- Business Started Locally:
- 11/1/2003
- Business Incorporated:
- 6/1/2010
- Type of Entity:
- Corporation
- Alternate Names:
- Mybirdstore.com, Inc.
- Business Management:
- Mr. Jack Lance, Owner
Additional Contact Information
- Principal Contacts
- Mr. Jack Lance, Owner
- Social Media
Additional Information
- Business Categories
- Pet Store, Wildlife Shop
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