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Important information

• Advertising Review:

  On January 8, 2019, BBB contacted the business regarding its website stating the following:

  1. Made in USA
  2. Eco-Friendly

  According to the BBB Code of Advertising, "Made in USA" claims

  "Made in USA," and similar terms used to describe the origin of a product must be truthful and substantiated. In general, all or virtually all of the product must be made in the USA. Qualified "Made in USA" claims can be made under certain circumstances  and with appropriate disclosures.

  • "Made in USA" and similar terms used to describe  the origin of a product must be truthful and substantiated.
  • An advertiser must not express or imply that a product or product line is exclusively "Made in USA" unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S origin. That is, the product should contain no - or negligible - foreign content.
  • Advertisers can refer to products that are manufactured with foreign components as "Assembled in USA," if the product's principle assembly and last substantial transformation was completed in the U.S.
  • Qualified "Made in USA" claims, for example, "60% U.S. content," "Made in U.S. of U.S. and imported parts," are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims of a significant amount of assembly or material of the product was not completed in the U.S. Qualified "Made in USA" claims, like unqualified claims, must be truthful and substantiated.

   Environmental Benefit Claims

  Advertisers should avoid broad, unqualified environmental claims such as "green," or "eco-friendly." Other claims such as "degradable," "recycled," and "non-toxic," should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.

  • General Principles
  • 36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."
  • 36.1.2 Advertisers must qualify general claims with specific environmental benefits.
  • 36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
  • 36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
  • 36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.

  Unfortunately, the business did not respond to BBB's request to substantiate/remove the claims.