Business ProfileforKBR Builders, Inc.
Additional business information
On January 13, 2020, BBB contacted the business regarding its website stating the following:
- For more than 30 years we have been beautifying and improving area homes and commercial properties.
- Our newly built homes are made of durable, eco-friendly materials.
- It's Eco-Friendly! It's easier for a new home to be built eco-friendly right from the start. Our homes use all the newest technology to save you on utility expenses, and help the planet.
According to the BBB Code of Advertising, Basic Principles of the Code
Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided.
- The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or the Better Business Bureau.
- Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
Environmental Benefit Claims
Advertisers should avoid broad, unqualified environmental claims such as "green" or "eco-friendly." Other claims such as "degradable," "recycled," and "non-toxic," should only be used when substantiated and properly qualified. Environmental Certifications and seals of approval may be used if properly issued. Additional disclosures are needed if not issued by an independent third-party.
- General Principles
- 36.1.1 Advertisers should not make broad, unqualified general environmental benefit claim like "green" or "eco-friendly."
- 36.1.2 Advertisers must qualify general claims with specific environmental benefits.
- 36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
- 36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
- 36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product's packaging, a service or just to a portion of the product, package or service.
Unfortunately, the business failed to respond to BBB's request to substantiate, modify or remove the claims.
At-a-glance
Related Categories
Business Details
This is a multi-location business.
- Location of This Business
- Allenwood, NJ 08720
- BBB File Opened:
- 12/11/2019
- Years in Business:
- 8
- Business Started:
- 9/15/2016
- Business Incorporated:
- 6/11/2016
- Licensing Information:
- This business is in an industry that may require professional licensing, bonding or registration. BBB encourages you to check with the appropriate agency to be certain any requirements are currently being met.BBB records show a license number of 13VH09157600 for this business, issued by NJ Division of Consumer Affairs
These agencies may include:
NJ Division of Consumer Affairs
124 Halsey Street, 7th Floor, PO Box 45027
Newark NJ 07102
https://newjersey.mylicense.com/verification/
BBB records show a license number of 49699 for this business, issued by Department of Community AffairsThese agencies may include:
Department of Community Affairs
101 South Broad Street, PO Box 800
Trenton NJ 08625
https://www.state.nj.us/dca/divisions/codes/publications/registered_builders.html
- Type of Entity:
- Corporation
- Business Management
- Ms. Linda Linton, President
- Mr. Robert Murphy, CFO
- Contact Information
Principal
- Mr. Robert Murphy, CFO
Customer Contact
- Mr. Robert Murphy, CFO
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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