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Business Profile

Funeral Insurance

North Star Insurance Advisors, LLC

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in Funeral Insurance.

About

Important information

  • Advertising Review:

    In November 2018, Better Business Bureau challenged North Star Insurance Advisors, LLC's website,www.northstaria.com.The website stated:

    • “#1 Final Expense Telesales company in America.”
    • “Top Entry-level Call Center Pay in St. Louis Region.”
    • “We were nationally recognized by one of the top final expense carriers in the country…”

    The BBB Code of Advertising states, “Superlative statements in advertisements about the tangible qualities and performance values of a product or service objective are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests.  As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

    1. Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery.Such claims are not subject to the test of truth and accuracy and would not need substantiation.
    2. Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying.Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.

    Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.

    In November 2018, BBB asked thebusiness to substantiate the superlative statements.  The company did not respond to BBB’s request for substantiation.


Business Details

BBB File Opened:
8/24/2018
Business Started:
7/2/2015
Business Started Locally:
7/2/2015
Business Incorporated:
7/2/2015
Type of Entity:
Limited Liability Company (LLC)
Alternate Names:
State Burial
Business Management:
Aaron B Eidson, Owner

Additional Contact Information

Principal Contacts
Aaron B Eidson, Owner
Customer Contacts
Aaron B Eidson, Owner
Additional Email Addresses
Primary: Email this Business
Inquiry: Email this Business
Additional Websites
Website 1

Additional Information

Business Categories
Funeral Insurance

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