Funeral Insurance
North Star Insurance Advisors, LLCFind BBB Accredited Businesses in Funeral Insurance.
About
Important information
- Advertising Review:
In November 2018, Better Business Bureau challenged North Star Insurance Advisors, LLC's website,www.northstaria.com.The website stated:
- “#1 Final Expense Telesales company in America.”
- “Top Entry-level Call Center Pay in St. Louis Region.”
- “We were nationally recognized by one of the top final expense carriers in the country…”
The BBB Code of Advertising states, “Superlative statements in advertisements about the tangible qualities and performance values of a product or service objective are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
- Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery.Such claims are not subject to the test of truth and accuracy and would not need substantiation.
- Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying.Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
In November 2018, BBB asked thebusiness to substantiate the superlative statements. The company did not respond to BBB’s request for substantiation.
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.