Business ProfileforVehicle Protection Group
Additional business information
In December 2020, Better Business Bureau questioned Vehicle Protection Group's mailer which stated:
“IMMEDIATE RESPONSE TO THIS NOTICE REQUESTED”
“EXPRESS PRIORITY”
“Expiration Date: 12/21/2020”
“Expiration Date: 12/17/2020”
“Our records indicate that you have not contacted us to have your vehicle protection activated. This notice is to inform you that your 2020 HONDA is in need of vehicle protection in order to ensure its continued safe operation.”
“By neglecting to activate your protection program, you will be responsible for paying all repairs out of pocket.”
According to BBB Code of Advertising, “The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact. In addition, according to the Missouri state statute 15 CSR 60-7.020 (1): “A seller shall not make a representation or statement of fact in an advertisement that is false or has the capacity to mislead prospective purchasers.”
BBB asked the business why the sense of urgency and if they would honor the price quoted after the expiration date? Also, BBB asked since such verbiage has the tendency to mislead and create a false sense of urgency, if they intended to discontinue its use on future solicitations? The company did not respond to BBB.
At-a-glance
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Business Details
- Location of This Business
- Saint Peters, MO 63376
- BBB File Opened:
- 12/14/2020
Customer Complaints
0 Customer Complaints
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