Business ProfileforNHance of West St. Louis
Additional business information
In April 2019, Better Business Bureau challenged NHance of West St. Louis' advertisement found in the February 2019 edition of The Home Mag, which stated, "The #1 Rated Cabinet Refinishing Company is St. Louis."
According to BBB Code of Advertising, “Superlative statements in advertisements about the tangiblequalities and performance values of a product or service objective areobjective claims for which the advertiser must possess substantiation asthey can be based upon accepted standards or tests. As statements offact, such claims, like “#1 in new car sales in the city,” can be provedor disproved.
- Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
- Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
Ultimately,whether any particular statement or claim is puffery will depend uponthe context in which it is used in the advertisement."
BBB asked the business to provide substantiation to the claim, "The #1 Rated Cabinet Refinishing Company is St. Louis." The company did not respond to BBB’s request.
At-a-glance
Related Categories
Business Details
This is a multi-location business.
- Location of This Business
- 49 Jason Ct, Saint Charles, MO 63304-1233
- BBB File Opened:
- 4/28/2016
- Alternate Business Name
- Nhance Wood Renewal of Columbia
- Business Management
- Mr. Craig Grade, Owner
- Contact Information
Principal
- Mr. Craig Grade, Owner
Customer Contact
- Mr. Craig Grade, Owner
- Additional Contact Information
Phone Numbers
- (314) 293-8320Other Phone
- (636) 821-4993Other Phone
Email Addresses
- Primary
- (314) 293-8320
Customer Complaints
0 Customer Complaints
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