Business ProfileforComplete Power Washing STL
Additional business information
In January 2020, Better Business Bureau challenged Complete Power Washing STL's website,www.completepowerwashingSTL.com which stated, “We Are Rated #1 in St. Louis For Pressure Washing and Exterior Cleaning”
The BBB Code of Advertising states, “Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
Puffery may include statements such as “best food in the world” and “we try harder” as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
BBB requested the business provide substantiation to the claim made on its website. The company initially responded but did not substantiate, modify or discontinue the claim.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 10224 Baltimore Ave, Saint Ann, MO 63074-3807
- BBB File Opened:
- 6/29/2016
- Years in Business:
- 9
- Business Started:
- 11/20/2015
- Business Incorporated:
- 11/20/2015
- Type of Entity:
- Limited Liability Company (LLC)
- Business Management
- Mr. Francesco Puglisi, Owner
- Contact Information
Principal
- Mr. Francesco Puglisi, Owner
Customer Contact
- Mr. Francesco Puglisi, Owner
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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