Business ProfileforDeluxe Sealcoating, LLC

On March 15, 2019, BBB contacted this business regarding the advertising offers on their website. Specifically, the business offered a '100% satisfaction Guarantee' and a price match offer. The website did not provide any information about the terms of the satisfaction guarantee. There was no information about how a consumer would be able to take advantage of the price match offer.  The business did not respond to BBB. 

The BBB Code of Advertising states:   13. Price equaling, meeting competitors’ prices 13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that: 13.1.1 The offer is made in good faith; 13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and 13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer. 13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.  

20. Warranties or Guarantees   20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.  20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request. 20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.  20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.