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Important information

• Advertising Review:

  On October 26, 2022, BBB contacted this business regarding their claims of 'lowest prices' and membership in professional organizations, which impact consumer trust in the business. BBB also contacted the business about other claims and their relationship to other businesses. Despite several emails, the business did not respond providing substantiation or documentation to support the lowest prices claim and the professional organization membership claim. The business did respond to other issues and removed those claims from their website. 

  The BBB Code of Advertising states: 1. Basic Principles of the Code
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
  12. Lowest prices, underselling claims
  Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
  12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
  12.2 Unqualified underselling claims must be avoided.
  12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
  
  13. Price equaling, meeting competitors’ prices
  13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
  13.1.1 The offer is made in good faith;
  13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
  13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
  13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.