Bicycle Dealers
Main Street BicyclesFind BBB Accredited Businesses in Bicycle Dealers.
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Important information
- Advertising Review:
On September 23, 2024, BBB Serving Eastern Michigan and Upper Peninsula requested that the business substantiate, modify, or discontinue claims advertised on the company's website. The company advertises “Best Price Guaranteed”?????????????????????????????????????????????????????????????????????????????????????????? on https://www.mainstreetbicycles.com/.
BBB's Code of Advertising states, "The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB."
Section 12 of the BBB Code of Advertising also states, “Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.” which provides guidance on proper advertising of a price matching policy.
As of October 24, 2024, the business has failed to respond to BBB requests or make the requested modifications to their advertising.
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