Business ProfileforLas Vegas Mattress and Furniture
Additional business information
On June 19, 2019, BBB contacted Las Vegas Mattress and Furniture regarding lowest / best price claims made on their business website of https://las-vegas-mattressnfurniture-ftwaynein.business.site/. BBB requested that the business substantiate, modify, or discontinue the claim of "...we have the lowest prices on Mattresses in town!!," to be in accordance with BBB's Code of Advertising.
BBB received a response from the business on 6-20-19 stating that they had changed the word on their website from "lowest" to "best." BBB once again contacted the business on 6-20-19 regarding the pricing claims made on the business website. On 6-21-19, the business responded stating that they did not want to comply with BBB's Code of Advertising. This Ad Review case is being closed as unsubstantiated.
BBB Code of Advertising states:
12. Lowest Prices, Underselling Claims
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to
any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or
beat a lower price. In such circumstances, the advertiser must comply with Section 13.
13. Price Equaling, Meeting Competitors’ Prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices
may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant
conditions which apply including, if applicable, what evidence a consumer must present
to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an
implicit obligation to adjust prices generally for specific products or services. This may be the case
where the advertiser's price for a product or service is not as low as or lower than a competitor's
price.
At-a-glance
Related Categories
Business Details
- Location of This Business
- 352 E Pettit Ave, Fort Wayne, IN 46806-3007
- BBB File Opened:
- 6/17/2019
- Years in Business:
- 9
- Business Started:
- 10/1/2015
- Business Started Locally:
- 10/1/2015
Customer Complaints
0 Customer Complaints
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